Event of the Week: Ladies Night

31/05/2014

Party Raises Money for Charity

A night out with the girls is always nice for a bit of frivolous fun, but anytime one can do some good while partying away, it’s even better. Tides Events held their second annual Ladies Night on 29th March at TGS Bowling in Hereford, and really made it count by making a charitable donation at the end of the night.

Tides is an event company which handles public and private functions. Their goal is to “pour our boundless creativity into making your dreams a reality and transforming your special occasion into a once in a lifetime event.” Their full scale planning services can be used for gatherings of every kind, including weddings, birthdays, anniversaries, holidays and themed events.

Their ladies nights are public parties which “aim to bring something new to Herefordshire and give people something different to do other than the pubs and clubs in town.” The adults-only evening featured “buff topless butlers” the Cherry Waiters, entertainment by “comedy drag artiste” Barbie Kruger and former Chippendale dancer Randy Knight, a disco and a buffet catered by local favorite Taste.

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Money raised from a raffle went to charity. Tides owner Terri Pugh notes, “We always incorporate a charity element to our events. We issue guests a small nomination card. They tell us which charity the funds should go to and the charity with the most votes on the night gets the money.”

Tides used Facebook, Twitter and leaflets to promote their event. “Facebook is by far our best method,” Pugh says, “however, flyer drops definitely contribute and reach people our page may not.” About 130 women attended and sold out the night. “The best thing for us is seeing everyone having a good time,” Pugh adds. “Everyone enjoying the entertainment, and staying until we have to kick them out at the end of the night, is worth all the planning and hard work.”

Speaking of hard work, Pugh believes planners should mind their marketing and stay organised. “Sales do not generate themselves,” she points out. “It’s very easy to sit back and wait for people to come to you when, actually, you have to go out there and sell. Second to this is coordination. Keep on top of what needs to be done and who you need to chase up, because there are always plenty of people who will need a nudge or two. I’ve always got calendar reminders popping up. I wouldn’t manage without my trusty reminders!”

How do you generate ticket sales for your public events?


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